Free Essays on Brewing Excellence-The Case Of Starbucks Corporation

Starbucks have started its business in 1971 by opening a shop in Seattle's Pike Place Market. Until 1986 their operations were mainly in the area of Seattle, but from that year they started their expansion in other cities in the U.S. by opening coffee shops. Today Starbucks is operating 6,294 coffee retail shops throughout the world. How does Starbucks deliver good experience to customers? The company objective is to establish Starbucks as the most recognized and respected brand in the world. Their goal is to deliver the best service to their customers and also to deliver the best taste of the coffee. They are purchasing and roasting high quality whole bean coffee. They have variety of brand names which are widely known throughout the world and they are not only sold in their retail shops but also in the supermarkets. In their retail stores you can taste more than 30 types of different coffees, but you can also find â€Å"Tazo† tea, Starbucks ice cream, food, sweets, and many other things which make their stores a pleasant environment. Furthermore they are trying to introduce new products and develop new distribution channels in order to achieve their objectives. There are many interesting services offered by Starbucks to their customers but we would like to mention only few which make them different from other retail stores. For instance the Starbucks Corporati on has introduced â€Å"The Starbucks Card† which gives the ability to their customers to use the card as a form of a currency. With the introduction of this card they are improving their customer service; they shorten the lines in stores, and make a person’s daily stop at Starbucks quicker and more convenient. Additionally, the card is so technologically advanced that it is actually faster to use than a credit card, debit card, or even cash. Next interesting service they offer to their customers is the wireless internet connection in their coffee shops. They provide custom... Free Essays on Brewing Excellence-The Case Of Starbucks Corporation Free Essays on Brewing Excellence-The Case Of Starbucks Corporation Starbucks have started its business in 1971 by opening a shop in Seattle's Pike Place Market. Until 1986 their operations were mainly in the area of Seattle, but from that year they started their expansion in other cities in the U.S. by opening coffee shops. Today Starbucks is operating 6,294 coffee retail shops throughout the world. How does Starbucks deliver good experience to customers? The company objective is to establish Starbucks as the most recognized and respected brand in the world. Their goal is to deliver the best service to their customers and also to deliver the best taste of the coffee. They are purchasing and roasting high quality whole bean coffee. They have variety of brand names which are widely known throughout the world and they are not only sold in their retail shops but also in the supermarkets. In their retail stores you can taste more than 30 types of different coffees, but you can also find â€Å"Tazo† tea, Starbucks ice cream, food, sweets, and many other things which make their stores a pleasant environment. Furthermore they are trying to introduce new products and develop new distribution channels in order to achieve their objectives. There are many interesting services offered by Starbucks to their customers but we would like to mention only few which make them different from other retail stores. For instance the Starbucks Corporati on has introduced â€Å"The Starbucks Card† which gives the ability to their customers to use the card as a form of a currency. With the introduction of this card they are improving their customer service; they shorten the lines in stores, and make a person’s daily stop at Starbucks quicker and more convenient. Additionally, the card is so technologically advanced that it is actually faster to use than a credit card, debit card, or even cash. Next interesting service they offer to their customers is the wireless internet connection in their coffee shops. They provide custom...

Punctuation with Attribution

Punctuation with Attribution Punctuation with Attribution Punctuation with Attribution By Mark Nichol An attribution is a phrase that describes who said or wrote something. It is stated parenthetically before, in the midst of, or after a statement or question (it is basically an introductory phrase that can be located elsewhere than at the head of a sentence), but writers often erroneously omit a comma required to help frame the attribution. The following sentences illustrate variations in this type of error, and discussion and revision following each one explains and demonstrates correct treatment. 1. In the future, Smith says she looks forward to having her team work more with data analytics. Without a comma after says to correspond to the one following future, this sentence appears to awkwardly state that it is known in the present that in the future Smith will say that she looks forward to having her team work with more data analytics. But â€Å"Smith says† is an attribution, so the phrase should be bracketed by a pair of commas: â€Å"In the future, Smith says, she looks forward to having her team work more with data analytics.† 2. As rooftop solar panels become more common, company executives say they need new products that will distinguish the business from its many competitors. The error in this sentence is not as obvious as the one in the previous example. However, the implication here is that the company executives are making a statement at the same time as rooftop solar panels become more common. This may be technically accurate, but it’s not the point of the sentence. â€Å"Company executives say† interrupts the sentence to identify the source of the statement: â€Å"As rooftop solar panels become more common, company executives say, they need new products that will distinguish the business from its many competitors.† 3. There are about 365.25 days in a year according to NASA. Because of the lack of internal punctuation in this sentence, it appears to quantify the number of days in a specific typed of year- one that is according to NASA. An attribution, regardless of whether it precedes, interrupts, or follows a statement, should be set off from that statement. If the attribution appears at the head or tail of the sentence, however, only one comma is necessary to set it off from the main clause: â€Å"There are about 365.25 days in a year, according to NASA.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:20 Great Opening Lines to Inspire the Start of Your Story"Have" vs "Having" in Certain Expressions10 Tips for Clean, Clear Writing